From one-off integrations to always-on ambassador programs. Discovery, outreach, negotiation, reporting. End to end.
01
Dedicated Videos
Full YouTube sponsorships where the creator builds an entire video around your brand. Deep product exploration, natural storytelling, maximum audience engagement.
The creator builds an entire video around your product. Typical formats: review, tutorial, or unboxing. Runtime is usually 8–20 minutes. You control the brief, the key messages, and any promo code or CTA. The creator controls the presentation. Most brands pair a dedicated video with one or two integration placements in the same creator's feed for extended exposure.
Full creative control
Custom content brief
Extended brand exposure
02
60–90s Integrations
Sponsor segments woven naturally into existing creator content. The format audiences expect, delivered with authentic creator voice.
A self-contained brand segment within a creator's normal video. Usually runs 60–90 seconds, placed at the creator's preferred spot. The creator writes their own script based on your brief and talking points. Format scales well: run the same integration across 6–20 creators simultaneously. Best for brands running monthly campaigns or testing multiple verticals at once. Promo codes are tracked per creator for performance data.
Natural placement
Creator-led scripting
Scalable across creators
03
Long-form Sponsorships
Deep-dive content partnerships with multiple natural brand touchpoints throughout extended videos.
Extended brand presence across a longer video, usually 20–60 minutes. Common in developer, educational, and tutorial content. Multiple natural touchpoints through the video rather than a single segment. The Warp × JavaScript Mastery campaign used this format across 3–5 hour course content, with the integration appearing at several natural breaks. Strong for products that need context to convert.
Multiple touchpoints
Tutorial-style content
Developer and tech focus
04
Seeding & Product Gifting
Product placement through authentic creator unboxing and review content. Low commitment, high authenticity.
You ship product to selected creators. No scripted brief, no guaranteed deliverable. Authentic unboxing or reaction content if the creator chooses to feature it. Works best for physical products with strong visual appeal. Lower cost, lower commitment. Some brands use gifting to warm up relationships before a paid integration. No promo code tracking unless a follow-on paid deal is arranged.
Authentic reactions
Unboxing content
Low barrier to entry
05
Ambassador Programs
Recurring creator partnerships on a monthly basis. Sustained brand presence through ongoing creator relationships.
Recurring monthly integration with the same creator or creator group. The creator becomes a standing partner for your brand. Second month takes half the coordination time of the first. Audiences recognize the recurring relationship, which builds familiarity over time. Best for subscription products, apps, and services that benefit from sustained exposure rather than one-time conversion spikes.
Monthly deliverables
Recurring exposure
Long-term ROI
06
Livestream Sponsorships
Live brand integrations during creator streams with real-time audience interaction.
Live integration during a creator's stream. Can include shoutouts, live demos, on-stream promo codes, or dedicated stream segments. Real-time audience interaction means faster viewer response to CTAs. Chat-driven code redemptions are measurable in real time. Best for gaming and entertainment verticals where the audience is highly engaged during broadcast.